Just because you are posting on social media does not mean that you have already done a great deal of social media strategy. Are you reaching your target audience? When is the best time to post on various channels and what is the frequency for each?In this track, you will learn:
- Which is the right channel for your brand?
- How to customize your social media profile
- What type of content you need to post (including tone of voice design)
- Creating your library of social media content Proper content curation
- How to use a social media calendar
- Basic social media analytics
Date: Saturday, Dec 3 10am to 6pm
Venue: INIT SPACES (UP Cebu-DTI CoWorking Spaces), Cebu City
Cost: Early Bird
- P1,800 or 28% off until Nov 25
- P1,600 or 35% off each for Groups of 2 or more - until Nov 25
- P2,000 pesos or 20% off - from Nov 26 to Dec 2
- P1,800 pesos for Group of 2 or more - from Nov 26 to Dec 2
P2,500 - At the door on Dec 3, pending availability. Full-time students with ID - 1,500 pesos Limited seats!
Download full agenda here.
AGENDA
Lecture: Social Media for Business Fundamentals (1 hour 20 minutes)
- The Social Media space demystified (What social media is not)
- Who are you in the social media space? (Content creator, marketer, analyst)
- Design thinking for Social Media (Content creator, marketer, analyst)
- Saying the right things at the right channels to the right audience
- Finding the right channels where your audience are hanging out
- How to be consistent in your branding in Social Media
- Instagram, Facebook, & Twitter - when to go beyond these channels
- What is Social Media ROI
Best Practices on Social Media Posts
- Facebook, Twitter, Instagram
- Examples of SM campaigns in Cebu and Singapore
Social Media Advertising
- Facebook, Twitter, Instagram
Social Media and Public Relations (PR)
- Basics of PR; Setting up your PR Strategy
- Traditional Media and Digital Channels
- Social Media as part of PR Campaign
Crisis Management (When someone attacks your business online)
- Best Practices
- Training yourself and your staff; Crisis Planning; Mitigating Risks; Proper Communication Channels; Professional Support
Workshop: Building Your Social Media Business Space
(1 hour lecture; 1 hour hands-on + Q&A)
- Facebook page vs. Facebook account
- #Hashtags done right
- The golden rule in Social Media tagging
- Social media content calendar
- Social media lead generation
- Types of social media content and their sources