Event: CebUxD Meetup: UX @ VOX Media (with Ted Irvine)
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Related story: [Part 1] CebUxD Meetup: UX @ VOX Media with Ted Irvine
Last week, we shared a quick background of VOX Media, with a video of their Senior Design Director Ted Irvine sharing a brief history of their company (You want to know what's the first name of their company? Read and watch the Part 1 here >>.).
Growing to one of the most popular and respected online media publisher, it's interesting to learn how DESIGN plays a role in their business. Ted Irvine shared the 7 aspects they consider in their DESIGN.
Following are some bits I picked up from his talk:
Performance. SLOW is SHITTY design.
Experience. Is it too complex? Is it engaging? How much is too much?
Multi-channel. Consider social, video, app? CPM for video is higher than banner ad.
System. Is it scalable?
Iteration. It never gets done. You launch, then you learn, then tweak.
Trust. It can be trusted (to deliver) by audience, editorial, and sales
Learn more about it in the following video. (Kindly turn up the volume up because this was just recorded from a camphone.)
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Cebu-based Social Media Manager at Third Team Media.