Digital Marketing On A Budget Workshop

About the Workshop:

How are you living your digital world?

You probably can’t last a day without checking Facebook, posting your lunch on Instagram, or tweeting the latest political scandal you heard.

By this time, you probably have an idea how people consume information online. Some people base their decisions from what they read on the internet. Some get all their news on social media without reading any hard-copy newspapers or magazines. They find current trends, events and happenings without the aid of some traditional media platforms such radio or printed material. They may watch the evening news on TV (while watching "name of tv drama") and then go online for the rest. Online information and social media clearly influence the way people think and do things nowadays.

So, whether you're into marketing/advertising, a student or a freelancer, or a working professional, it is really to your advantage to know how to use these resources.

If you are in the marketing, sales and advertising fields, how do you use digital tools to complement traditional marketing methods? How do you reach today's millenials, today's Facebook-savvy consumers? Do you abandon TV, radio, newspaper advertising to focus 100% online? Well, it depends!

How do you allocate budget for these new platforms? Does that mean your budget has to go up? Well, not necessarily.

If you are a business owner, a startup founder or aspiring marketer or entrepreneur, or a motivated student who wants to have a career in digital marketing --- how do you start?
Well, reading online helps 😉 and attending this event will hopefully help you move forward!

By learning the basics of digital marketing and hearing of ways to start doing it on a limited budget, you can be on your way to greater success! If you are new to digital marketing, we HIGHLY RECOMMEND you view these videos in advance to become familiar with the concepts and buzzwords. It will make our event more interactive and productive. We are in the business of aiding people in their quest for personal and professional growth so we expect you will invest some time to prepare for the workshop. Will you? 😉

Learn how you can use social media and other digital channels to promote and convert your leads into sales, define your personal brand as digital marketer or hone your digital marketing skills to retain existing clients and acquire new ones.


Learn how you can implement digital marketing techniques for free or via low-cost methods. Learn how you can use your social network to your advantage.


  • Overview of Digital Marketing techniques
  • Understand what types of social media platforms are available and how they are used
  • Look at case studies on effective use of social media
  • Learn best practices on how to engage people

Download agenda here.

Who can join?

Marketers, freelancers, practicing social media managers (amateurs), students, small business owners, and everyone who is interested to learn MARKETING in a digital world.


  • P500 Professionals
  • P400 each for groups of 4 or more
  • P300 students (ID required)


1:00 - 1:15 PM - Registration and check-in
1:15 - 1:30 PM - Welcome - Introductions by All
1:30 - 1:50 PM - Basic Marketing Principles
Speaker: Tina Amper, Founder
1:50pm - 2:20 PM - Introduction to Digital Marketing
Speaker: Rose Rontal,, Chief Program Director
2:20 - 2:40 PM - Q&A / Break
2:40 - 3:00 PM - Building a Brand Using Facebook Advertising
Speaker: Kareen Satorre,, Marketing Officer
3:00-3:10 PM - Q&A / Break
3:10 - 3:30 PM - Case Study #1 Digital Marketing Techniques
Subtopic: Low-cost tools
Speaker: Ryan Tan Yu, SkyGo and Mata VR
3:30 - 3:50 pm - Case Study #2 Digital Marketing Techniques Subtopic: Content Marketing
Speaker: Erika Lagunzad, Branding Director
3:50 - 4:20 pm - Q&A on Case Studies
4:20 - 4:30 pm - Summary and recap
4:30 - 5:00 pm - Snacks / Open Networking
5:00pm - End of Workshop
Download agenda here.

Digital Marketing Festival

Series of Workshops

If you are interested to join us on our series of Digital Marketing workshops, see below schedule:

Nov 24-25 - Advanced Content Marketing
Nov 25 - Digital Marketing Literacy for CEOs and Decision Makers
Nov 26 - Social Media for Businesses

To know more about Digital Marketing Festival, click here.


Where is iiOffice?

  • Please click here to see detailed map of the venue.

Will I get certificate for this?

  • Yes. We will send it to you via email.

Do you have a student rate for this workshop?

  • Yes. 300Php per student.
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