The Embassy of Switzerland in the Philippines
In partnership with
Asian Institute of Management &

HealthTech Challenge
Search for the best eHealth solutions
in support of Universal Health Coverage (UHC) for Juan and Juana

Congratulations to the Winners!

1st Prize: TheDecisionLabs

2nd Prize: Blood Hero

3rd Prize: Wah Initiative

To commemorate the 60 year anniversary of the Switzerland <> Philippines government relations, the Embassy of Switzerland in the Philippines in cooperation with the Asian Institute of Management (AIM) and offers this competition and search for the best Health-Tech related solutions in the Philippines.   


As a global leader in providing Universal Health Coverage to its citizens, Switzerland supports all initiatives to make UHC happen in the Philippines.   It may be a long road to UHC but the HealthTech Challenge (HTC) is an opportunity to showcase existing solutions that we can use to improve healthcare today.


What is UHC?

As defined by the World Health Organization here, “Universal health coverage (UHC) means that all people and communities can use the promotive, preventive, curative, rehabilitative and palliative health services they need, of sufficient quality to be effective, while also ensuring that the use of these services does not expose the user to financial hardship.”


HealthTech Challenge is a search for healthtech innovation or  tech-based solutions that cover any stage of the healthcare process - from awareness, diagnosis, treatment, tracking and monitoring.


This one-day event aims to acknowledge local solutions that could improve access to Universal Healthcare Coverage for Filipinos.    It may be a long road to UHC but the HealthTech Challenge is an opportunity to showcase existing solutions that we can use to improve healthcare today.

Solutions will include tech-based products including websites,, mobile apps, or hardware and software solutions.


The HealthTech Challenge is for any organization or individual or teams who have a working healthtech solution that contributes to Universal Healthcare Coverage.    This is an open call for individuals, businesses, teams, startups, or organizations.



  • The Contest is open to (1) individuals age eighteen (18) or older at time of registration (“Individual Participant”); and (2) legal business entities (“Business Entity Participant”), with existing healthtech solutions that address Universal Healthcare Coverage:

  • Entrants may submit more than one Entry using the Registration Form found in the Contest website.

  • The submission period begins on July 10, 2017 at 12:00 AM PH Time, and ends on September 15, 2017 at 23:59 PH Time.

  • The top 5-10 entries will be selected by the Sponsor and/or the Judging Panel based on judging criteria.  The finalists will advance to the next phase

    • “Startup Clinic” -  Mentoring opportunities where the finalists are introduced to industry leaders and subject matter experts for possible coaching to enhance the product, as necessary.

    • “Demo Day” -  The Demo Day is a showcase of the Finalists products or solutions and a Pitching Competition.

  • The Demo day is planned for October 4, 2017 at the Asian Institute of Management.

The solution must be workable and be able to be readily used within the Philippines.  For those solutions from abroad, proof of actual usage of the product within the Philippines will be required.
Those startups with existing customers or revenue from said products will be given extra points.
We are seeking solutions that can be used today, therefore, the maturity of the product must be as close to “ready to use” as possible.   
Details of Judging Criteria will be published separately and will follow industry standard requirements for similar competitions.




  • Open online submissions

    • Announce of the Call for Applications

    • Online promotions: landing page, social media, newsletter, direct email



  • Deadline of online submissions



  • Release of online submission results

    • Top 5-10 teams will be invited to join the Demo Day in Manila

    • Confirmation of the finalist



  • Online Intro with the Mentors

  • Introduction of confirmed finalists to the mentors and scheduling of the mentoring sessions

  • Organizers will provide a list of mentors and their availability and startups may apply to meet with specific mentor/s



  • Mentoring Sessions

  • One-on-one meetings with the subject matter experts as Mentors. This is to help the teams sharpen their solutions prior to demo day, as necessary



  • Demo Day (half day) in Manila

    • Finalists will pitch their solution - 10-minutes per team  including pitch and demo

This initiative is designed to fulfill the following objectives. We are using the competition as a way to create more awareness of #HealthTech solutions and help promote affordable, quality healthcare.

While there are many “competitions” out there, this is a platform that is suitable for the Philippine market where pop-oriented activities are easily shared on social media and covered by the press allowing us to gain a wider audience to promulgate our advocacies. We are also using this competition as a spark to ignite further interest in this field.

Events like this are an investment in helping grow the #HealthTech ecosystem - the community of stakeholders that must work together and collaborate to solve complex issues in the health industry and eventually bring quality healthcare to Juan and Juana.

Short-term Success Indicators

  • Seek out the best #HealthTech startup solutions that are currently in use in the market today  and shine the light on those that are not well-known

  • Provide mentorship opportunities to the finalists to help improve their product or their business, as necessary

  • Showcase the innovative spirit of startup founders and healthcare professionals who are in this field to grow the community of experts tackling health-related issues

  • Provide an easy venue for healthcare professionals, academe, technology experts, business leaders, media and other HealthTech enthusiasts to celebrate the best in the industry and to promote fellowship and collaboration amongst each other

Mid-term / Long-term Objectives

  • Promote affordable, high quality healthcare in the Philippines

  • Encourage the growth of more UHC-friendly innovative solutions

  • Foster collaboration between stakeholders in the health, tech and business communities.

  • Create awareness of HealthTech solutions that other communities

Health Tech Challenge Demo Day
October 4, 2017
8:00am - 12:00nn
Asian Institute & Management in Makati Philippines

Kenneth Hartigan-Go, MD
School Head, Zuellig Graduate School of Development Management Asian Institute of Management & President, Philippines College of Physicians (2017-2018)

Dr. Kenneth Hartigan-Go is the School Head of Stephen Zuellig Graduate School of Development Management of the Asian Institute of Management and Associate Professor of the Strategic Management Department of AIM.

He was formerly the Undersecretary at the Philippine Department of Health (2015-2016) and before that served as the Director General for Food and Drugs Administration (October 2012- October 2014). He was the founding executive director of the Zuellig Foundation from 2001 to 2010. Currently he co-chairs the APEC Biopharmaceutical Working Group.

He practices internal medicine and medical toxicology. He holds Doctor of Medicine degrees from the University of the Philippines College of Medicine (1985), and Newcastle University UK (1998).

He is a Fellow of the Royal College of Physicians (Edinburgh), American College of Physician, Academy of Medicine Singapore, College of Physician Singapore, the Philippine College of Physician and the current President and a regent (board) of the Philippine College of Physicians (June 2017-May 2018). He is also a Fellow of the Institute of Corporate Directors.

He sits as an independent director for Equicom Savings Bank and for Maxicare, an HMO in the Philippines. He became a member of the Management Association of the Philippines in 2013.

Dr. John Q. Wong
President, EpiMetrics, Inc.

Dr. John Q. Wong obtained his degree in medicine from the University of the Philippines in 1985, and his Master of Science in Epidemiology from the same institution in 1999. He has had over fifteen years of experience in epidemiology, biostatistics, health financing, community health, program management and evaluation, and Philippine health system management. He has worked with various local and international health organizations, including the Department of Health, The Philippine Health Insurance Corporation (PHIC), Management Sciences for Health, The Bill and Melinda Gates Foundation, USAID, World Bank, UNICEF, and ADB. In 2016, Dr Wong won the Roux Prize, awarded by the Institute for Health Metrics of the University of Washington (IHME), the third awardee ever and the first Filipino to do so. He also was a panel member representing the Philippines at the 2017 Health Technology Assessment Conference hosted by the World Health Organization and Imperial College London. Currently, Dr. Wong is also the CEO and co-founder of EpiMetrics, a public health research firm, where he continues to work with DOH, PhilHealth, UNICEF, in changing the health system, while training and working with new researchers for public health.

Christine Fajardo
Country Public Affairs and Communications Head Novartis, Alcon, Sandoz
Director, Novartis

Christine Fajardo is country public affairs and communications head for Novartis, Alcon and Sandoz in the Philippines. She leads Communications & Patient Relations for Novartis in Asia Cluster and heads programs for Novartis Foundation in the Philippines.

She started her professional career in the pharmaceutical division of Procter & Gamble. She also served as Senior Vice President for Strategic Marketing & Corporate Affairs of St. Luke's Medical Center.

Christine is a BS Management Engineering graduate from the Ateneo de Manila University and holds a Certificate in Health Economics and Outcomes Research from the University of Washington.

Dave Overton
Founder, Chief Executive Officer

Dave Overton is the Founder and CEO of Symph – a design, development and digital marketing studio in Cebu City, Philippines. Symph designs and develops for brands and startups and creates awesome things that people love. Prior to starting Symph, he was the CIO at Bigfoot - a media and entertainment company – where he oversaw all technology and digital media assets. He has a BA in International Economics from San Diego State University.

Previously, he co-founded a non-profit organization that is licensed in both the United States and the Philippines and has helped thousands of women, and delivered over 3,000 healthy babies in our facility.

Dr. Tonyboy Faraon
Vice President, Zuellig Foundation
Project Director, Tulay sa Kalusugan
Independent Practitioner, Public Health/Health Systems Development

Tonyboy Faraon is currently Vice President for Local Health Systems of Zuellig Family Foundation and Assistant Professor of the Department of Community Medicine at New Era University College of Medicine.

He was formerly Project Lead of Tulay Sa Kalusugan, consultant of the Ateneo School of Government, and consultant on health systems development.

Tonyboy earned his doctor of medicine degree from the University of Santo Tomas Faculty of Medicine and Surgery, and his Masters of Public Health from the Institute of Community and Family Health Inc. of the Dr. Fe del Mundo Medical Center. He finished the Management Development Program of the Asian Institute of Management and earned his Masters in Public Management major in Health Governance from the Ateneo de Manila University School of Government.

Christian Blanquera
Founding CTO, Incorporated
CEO & Founder,

In a country where technology is needed in almost every aspect of the culture, Christian finds his purpose being in the Philippines. He believes he can disrupt; cause change and inspire through technology. He runs a 40+ man staff all in which believe in his skills to do so.

Mark John Buenconsejo
Founder Next Level

Mark is an entrepreneur, a software engineer, and a technical coach.

He is a founder at Next Level, where he help teams build high quality and better software. A Principal Consultant atSymph, and Technology Strategy at Reapra.

Previously, he is a tech co-founder of Caresharing, a global software company building an online platform for implementing electronic health records of patients.

He is a computer programmer by profession, a mountain biker, a trail runner, and a parent.

He is passionate about using technology and software in helping solve the world’s biggest problems in healthcare and education.

Prof. Rene T. Domingo
Management Consultant and Professor,
Asian Institute of Management

Professor Rene Domingo is a Consultant and Trainor for Major local and Asian firms, including banks and hospitals. His range of expertise includes Total Quality Management, Lean Management, Service Operations, and Healthcare Management.

Prof. Domingo received the Productivity Excellence Award in Education and Promotion from the Asian Productivity Organization (APO) Society of the Philippines. He is the author of "Quality Means Survival" published by Prentice Hall and manages his website

He earned his BS in Industrial Engineering (magna cum laude) from the University of the Philippines and his MS in Management Engineering from the Nagoya Institute of Technology (Japan). He trained on the Toyota Production System in Japan.

Prof. Gaston D. Ortigas Jr.
Associate Professor, Department of Strategic Management Asian Institute of Management

Professor Titos Ortigas is the Pepsi Cola Professor of Business Management, and has been a full-time professor of AIM since 1986.

His consults for, teaches and trains managers in public, private and not for profit institutions that are committed to achieving sustainable and inclusive economic and social impact. He is Director and Co-Founder of several businesses and social enterprises and is a Mentor of business and social enterprise start-ups.

He is engaged in the Information & Communications Technology, Health & Wellness, Agribusiness, Cultural Tourism, Creative Industries, Arts and Culture, Hospitality Management, Sustainable Development and Enterprise Incubation sectors.

He deals with issues in the areas of Strategic Planning, Business Model Design and Innovation, Lean Startup, Digital Transformation, Entrepreneurship and Social Entrepreneurship, Sustainable Development, Operations Management, Total Quality Management, Business Process Reengineering, User Experience Design, Electronic Commerce, and Electronic Governance and Blended Learning.

Professor Ortigas holds a Master in Business Management from the Asian Institute of Management (1983) and a Bachelor in Science in Mechanical Engineering from the University of the Philippines (1979).

Jason Torres
Mashup Garage, LawAdvisor, Ticketbase, One Tribe

Jason Torres is a technical co-founder.

He’s been leading software engineering teams for more than a decade and successfully launched startups and companies in San Francisco, Melbourne, London, and Manila.

He founded Mashup Garage, a full stack software engineering house based in Manila, Philippines. He works with the best developers in the country.

He is actively looking for founders to build companies with. If you're only looking for a team to build your product, he can do that too.

He Co-founded Mashup Garage - a Ruby on Rails and Elixir/Phoenix Software Engineering Company based in Manila, Philippines.

His companies are Law Advisor, Ticketbase, Slerp, and One Tribe.

Dr. Marian F. Concepcion
Program Manager of the LEARNS Evaluation Team

Dr. Marian F. Concepcion is an Associate Investigator for the Evaluation Team of LEARNS. She coordinates and oversees the implementation of the study under the mentorship of Dr. John Wong.

She held various positions in different companies as an Occupational Health Physician and is currently running her own practice in Aesthetics Medicine in Aeonx Beauty. Prior to being the program manager of the LEARNS study, she has co-authored several researches in the field of Public Health including a study in evaluating an SMS based monitoring of MDR-TB cases. She recently presented the initial results of the LEARNS evaluation study in the International Leprosy Congress held in Beijing.

She received her joint degree in Medicine and Masters in Business Administration from the Ateneo School of Medicine and Public Health in 2013.

Prof. Matthew George O. Escobido
Assistant Professor, Department of Analytics, Information, and Operations; Academic Program Director, Master of Science in Innovation and Business Asian Institute of Management

Professor Matthew George O. Escobido mentors the Department of Analytics, Information, and Operations as Assistant Professor, and leads the Master of Science in Innovation and Business program as Academic Program Director—both at Asian Institute of Management. He is also Board Member at Suds Primary Holdings Corp. He was a Consultant/ Project Manager at Intel Solution Services in Australia from 2005-2007 and Silicon Assembly-Integrator/Modeling and Simulations Engineer at Assembly Technology Development (ATD), Intel Corporation from 2002-2005 in the Philippines.

Professor Escobido has garnered numerous scholarships and grants in his years of study: as PhilDev-USAID Visiting Scholar in 2016 at University of California-Berkeley, as Alexander von Humboldt Junior Research Fellow in 2011 at University of Bielefeld, Germany, as Philippine-American Education Foundation Scholar in 2008, as a Scholar of the Japanese Ministry of Education, Culture, Science and Technology from 1995-1998, as a Scholar of the Department of Science and Technology from 1988-1993 and a member of the Phi Kappa Phi Honor Society.

Professor Escobido is a candidate for Ph.D in Physics from University of the Philippines. He received his Master’s Degree in Mechanical Engineering as Japanese Ministry of Education, Culture, Science and Technology Scholar at Toyohashi University of Technology (Japan), his Master of Science in Engineering and Management degree as PAEF Scholar at Massachusetts Institute of Technology (USA), and his Bachelor’s Degree in Physics (Best Undergraduate Thesis Awardee, DOST Scholar) at the University of the Philippines.